THE Battle of Social Media Giants | SNAPCHAT VS INSTAGRAM STORIESSnapchat is a one-to-one and group messaging application that lets users send photo, video, and text messages that disappear after few seconds. Roughly more than 150 million people use Snapchat daily, and consumption is around 800 hours of video per second. In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed within 24 hours), as well as Memories, which refer to saved photos, and stickers to ‘design’ messages. The app has been widely adopted, especially among teenagers and millennials, where 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most.
Advertising for Businesses | ComparisonAccording to a new report, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. “As Instagram becomes the mainstream choice for brand Stories, Snapchat risks being niche-ified,” wrote L2 in the report. Snapchat has repeatedly stated that it's focus is on helping users maintain relationships with friends over marketing or influencer content, while Instagram, too, is adding new features that cater to greater privacy. Snapchat has been under fire from Instagram for more than a year, as the Facebook-owned app has steadily ripped off Snapchat’s features while increasing its users thanks to support and targeting tools from Facebook’s ecosystem. As regards to cost, according to Digiday.com, buyers say Instagram Stories is about $3 to $4 CPMs, and completion rates are between two and three times higher on Instagram than Snapchat. “Instagram is a more compelling story to online advertisers, because it is connected to the larger Facebook ecosystem,” said Jill Sherman, SVP of social media at DigitasLBi. “It provides a more seamless opportunity for brands”, as was mentioned in Business Insider. Snapchat has widely rolled out the Snapchat Ad Manager, with a unified dashboard for metrics, choosing objectives, targeting and mobile monitoring.
ConclusionSocial media is becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. One of the main advantages of social media for businesses is that it enables you to interact with your potential and existing customers. Social networks provide the opportunity to start a conversation with your consumers and deliver the right marketing message to the right individual. Would you want Blueninja.io help you with Social Media Marketing ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
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