Friday, September 7, 2018

SEO: Best Examples

Search Engine Optimization: Best Practices & Examples

“On a broad scale I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” © Duane Forrester The importance of Search Engine Optimization (SEO) practices are vital in order to survive in the modern competitive business world. To stand out of the crowd, businesses all over the world need to put enormous efforts by developing a comprehensive thought-out strategy, taking into account the company’s major goals, preferences of targeted audience, and ‘rules’ of search engines. Today we will introduce to the key benefits of SEO for business, best examples of optimized websites and present few very interesting statistics. Let’s get started!
 ____________________

Key Benefits of SEO practices

SEO Helps You Stand Out from Your Competitors

On the first page of a SERP (search engine results page), there are up to six paid positions, three map listings, and 10 organic listings. If you can align your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you’re increasing your likelihood of a site visit and decreasing the likelihood of a searcher clicking to visit your competitors.

Take Your Business to the Next Level

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

A Good SEO Strategy Enhances PPC Quality Score

We all know how important Quality Score is for PPC campaigns. But, did you know that Quality Score and the content on your website go hand-in-hand? A good SEO strategy includes creating pages on your website for your products and services and using relevant keywords through your site. By aligning your text ad messages to the content on your website or driving PPC traffic to relevant landing pages (like a page for a specific product or service), you can improve your Quality Score, which can, in turn, reduce your cost per click and improve the performance of your pay-per-click advertising.

SEO Boosts the Effectiveness of Your Other Marketing Efforts

Because of an increased market share in SERPs (search engine results pages) with SEO, you can boost the effectiveness of your marketing efforts like PPC and retargeting. For example, coupling SEO and search advertising can improve traffic by 50%. Coupling SEO and retargeting can increase brand awareness. You can also use the insights from your SEO strategy to fine-tune your PPC campaigns – if you have keywords that are performing well for your organic search, you can add those to your PPC campaigns and test whether or not performance improves.

The Results are Low Cost

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for business advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike pay-per-click advertising, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. _________

3 Great Examples of Best SEO Practices

Have a look and get inspired by new ideas!

Cloudbakers

 

  Cloudbakers, optimizes SEO through a strong homepage. The page contains a strong call to action (CTA) as well as keyword links that link to content on their other pages. This design gives the company more opportunities for their site to be found by providing specific keywords that are easy to locate because of their page placement and will increase page ranking in results. Why it's exceptional:
  • Direct call to action: "Talk to someone who does"
  • Secondary call to action: The three thought bubbles below the main CTA link directly to their products page, allowing the user to learn more information if they're not ready to talk to someone, as suggested by the primary CTA.

MULESOFT

 

  Marketing campaigns often create a big bang, but they all too often lose momentum and fizzle away. MuleSoft, an integration software company, recognizes that sustainable and impressive results come not only from campaign activity, but from the continual application of technology and continued iteration of marketing best practices. Still, easier said than done. To keep campaign momentum going, MuleSoft’s digital marketing team invested in a smart integration strategy, achieving great results when all of their digital channels where working together. For starters, their SEO team altered their metadata structure and audience segments, resulting in a hefty increase in organic traffic to their website. Their marketing leads instituted real-time personalization, and their social team increased revenue a whopping 115% through expanding Account Based Marketing (ABM) efforts. They also prioritized creating a top lead-converting asset by recycling old assets into a long-form book. The results? You guessed it: stellar sales and revenue performance. In addition to killing their integrated marketing game, they also aren’t afraid to go behind-the-scenes and write about their culture, too. Don’t miss one of our favorite blog posts: Putting our culture of innovation into practice. Why it's exceptional:
  • Good H1 tag: "Transform your business with API-led connectivity"
  • Very prominent call to action: "Get Anypoint Platform"

Mouseflow

 

  Another strong example of SEO success would be Mouseflow, a tech company that uses an online customer tracking heatmap software that facilitates a clear analyzation of a user’s online experience. The Mouseflow home page has strong on-page optimization, with a clear and relevant H1 tag along with an effective call to action. The page is full of relevant keywords which equate to higher SERP ratings. This provides an insightful framework that many other websites can follow in order to construct a SEO -friendly website. Why it's exceptional:
  • Good H1 tag: "Do You Understand Your Visitors?"
  • Good H2 (including bolded words) that also serves as a concise description of the product
  • Eye-catching call to action (the video and also within the main navigation bar)
_________________________

Mind-Blowing SEO Statistics You Have Not Heard About!

  •  Google receives over 63,000 searches per second on any given day
  •  50% of search queries are four words or longer
  •  93% of online experiences begin with a search engine
  •  The first organic search result will get nearly 33% of clicks
  •  75% of users never scroll past the first page of search results
  •  High-quality content and link building are the two most important signals used by Google to rank your website for search
  •  Long-form content of over 1,000 words consistently receives more shares and links than shorter form content
  •  Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly
  •  In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020

Conclusion

Search Engine Optimization (SEO) is a crucial aspect of the company’s success in the online business world. Despite of the fact that SEO does not brings fast results, consider it as a long-term investment giving unbelievable ROI in the future. Highly-qualified SEO specialists are of a great demand nowadays, and our team members are those you are looking for! Do you want Blueninja.io to help you? We are waiting for your call! Our search engine opitimization (seo), social media marketing (smm), and search engine marketing (sem) services will help you to be on the first page of Google Search and social media network newsfeed! We are looking forward to meet you!

25 comments:

  1. Hi, perfect content.

    1. CakePHP shopping cart and CMS development, and Payment gateway integration.
    2. CakePHP customization, maintenance, integration and upgradation.
    3. CakePHP extendibles and applications for faster E-Commerce growth and profitability.

    Features of CakePHP
    CakePHP Web Development
    CakePHP Portal Development

    ReplyDelete
  2. The post is absolutely extraordinary! Piles of exceptional information and inspiration both of which we all in all need! Web Designing Company in Bangalore | Website Development Company in Bangalore | Website Design Services in Bangalore

    ReplyDelete
  3. Thanks for sharing your valuable information! Great Job
    SEO Company Malaysia 

    ReplyDelete


  4. Nice Article! Thanks for useful information
    Find SEO services malaysia

    ReplyDelete
  5. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. pbn link service

    ReplyDelete
  6. Do you have any service related to Google Adwords Campaign Management? I'm looking to hire some good professional agency for the work. Our company is a reputed textile manufacturer and we are planning a big marketing campaign including digital marketing to reach out to new customers. Do you guys do that kind of work?

    ReplyDelete
  7. Artificial Intelligence is the latest technology that transforms the way the E-commerce store performs. Thanks for sharing an informative blog.
    Hire Dedicated Opencart Developers
    Hire Dedicated Web Developers
    Hire Dedicated Magento Developer
    Hire Dedicated Php Developer
    Dedicated Magento Developer

    ReplyDelete
  8. Advanced media will grow constantly. It incorporates stimulation, news, shopping and social connection. digital marketing training in pune

    ReplyDelete
  9. Attend The Digital Marketing Training in Bangalore From ExcelR. Practical Digital Marketing Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Digital Marketing Training in Bangalore.
    Digital Marketing Training in Bangalore

    ReplyDelete

  10. Excelr’s online training in Guidewire is customized and for good enough reasons. Consider what regular trainers offer. A typica Digital Marketing Course in Sydney
    would take learners through the basics
    of Guidewire, teach them about configuration and understanding of various models, go on to organizing the claims centre and then best practices. This type of generalized
    training is of little use to employees handling specific parts like claims management, policy management or billing. Excelr’s custom online training addresses gaps and goes
    in-depth into specifics for each employee and his role. The result is that employees emerge better empowered and knowledgeable as well as skilled in what they have to deal with
    on a day to day basis.Unlike others, Excelr does not believe in a one size fits all approach in corporate training if highest efficiency and productivity are the goals.
    Each employee’s role is analyzed and a custom package is tailored to bring him up to speed. This has two benefits. One, the learner is motivated to learn because what he
    learns directly concerns his areas of work. Two, he learns more, in-depth and at speed. The training is online so he can access materials any time he is free and proceed at
    his convenience. He can access a tutor anytime he faces any issue while learning and become perfect in the selected modules. Tutors also go beyond to transfer the knowledge
    they have gained through years of hands-on experience and give insights that are not usually available in a regular course. By establishing a one-to-one relationship with the
    tutor, the learner remains committed and gets to know far more than he would be he to attend a classroom-based course.

    ReplyDelete
  11. A debt of gratitude is in order for ExcelR Data Analytics Courses the blog entry amigo! Keep them coming...

    ReplyDelete
  12. just awesome post. Thank you so much for sharing the valuable information
    With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.
    Digital Marketing Course
    Digital Marketing Course in Sydney

    ReplyDelete

  13. Excelr is providing emerging & trending technology training, such as for data science, Machine learning, Artificial Intelligence, AWS, Tableau, Digital Marketing. Excelr is standing as a leader in providing quality training on top demanding technologies in 2019. Excelr`s versatile training is making a huge difference all across the globe. Enable ?business analytics? skills in you, and the trainers who were delivering training on these are industry stalwarts. Get certification on "
    digital marketing course"
    and get trained with Excelr.

    ReplyDelete
  14. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.
    data analytics courses


    *

    ReplyDelete
  15. Just saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your articles to get deeper into the topic. And as the same way ExcelR also helps organisations by providing data science courses based on practical knowledge and theoretical concepts. It offers the best value in training services combined with the support of our creative staff to provide meaningful solution that suits your learning needs.
    digital marketing course

    ReplyDelete
  16. Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

    Digital Marketing Course
    Digital Marketing Course in Sydney

    ReplyDelete
  17. Thank you so much for sharing the article.
    Women fashion has always been in vouge. It has been continually changing, evolving, rebrading itself with every passing day. Compared to men,

    women's clothing has far more variety in terms of colors options, fabrics and styles.

    Just take a step out of your home and you would spot either a grocery store or a women's clothing shop first! No wonder even in the online world women are spoilt for choices
    with the likes of Amazon, Flipkart bringing the neighbourhood retail stores to you on your fingertips.
    Here we try to explore what are the other shopping options you have for women and what they are known for.


    Glambees is relatively a new entrant in the market but you will definitely love the collection you will find here. You mostly find beautiful ethic wear collections in sarees
    and salwar suits but some really good tops to pair with your jeans too.women's online clothing store dealing in sarees, salwar suits, dress materials, kurtis, lehengas,
    casual wear, wedding wear, party wear and more. The selection and affordability is its USP.

    ReplyDelete
  18. Thank you so much for sharing the article.
    Women fashion has always been in vouge. It has been continually changing, evolving, rebrading itself with every passing day. Compared to men,

    women's clothing has far more variety in terms of colors options, fabrics and styles.

    Just take a step out of your home and you would spot either a grocery store or a women's clothing shop first! No wonder even in the online world women are spoilt for choices
    with the likes of Amazon, Flipkart bringing the neighbourhood retail stores to you on your fingertips.
    Here we try to explore what are the other shopping options you have for women and what they are known for.


    Glambees is relatively a new entrant in the market but you will definitely love the collection you will find here. You mostly find beautiful ethic wear collections in sarees
    and salwar suits but some really good tops to pair with your jeans too.women's online clothing store dealing in sarees, salwar suits, dress materials, kurtis, lehengas,
    casual wear, wedding wear, party wear and more. The selection and affordability is its USP.

    ReplyDelete
  19. You have a good point here!I totally agree with what you have said!!Thanks for sharing your views...hope more people will read this article!!! For more info visit website

    ReplyDelete
  20. Attend The Data Analytics Course in Bangalore From ExcelR. Practical Data Analytics Course in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Analytics Course in Bangalore.
    ExcelR Data Analytics Course in Bangalore

    ReplyDelete
  21. It is amazing and wonderful to visit your Blog.Thanks for sharing this information,this is useful to me.
    Our Services are:- Digital Marketing Company | SEO Company | PPC Company | Mobile App Development Company | Mobile App Development Company Lucknow | Website Designing Company

    ReplyDelete