5 MOBILE APP MARKETING STRATEGIES FOR YOUR BUSINESS
Does Your Business need a Mobile App?If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website (Forbes, 2017). In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level. And they are doing it the right way! Do you know why? The digital era demands everything mobile-optimized and for this reason, companies are investing a huge share. Not because every company is investing in mobile app development, makes it necessary for you to invest in it to gain a competitive edge. It is because people want it – it includes everyone from your customers to everyone around you. Have a look at some of the statistics presented by IQVIS to know how important mobile application development for your business is.
- By 2020, global mobile app downloads will reach 284 billion
- Google Play will top 166 billion by 2020, and iOS will reach 35.2 billion.
- Non-game app downloads will exceed $182 billion in 2020, accounting for a quarter of all app store downloads
- Digital radio and photos now generate 96% of their total engagement from mobile devices
- Total mobile engagement on social has grown 55% in the past year
- Mobile ads perform 4-5 times better than online ads
- 62% of smartphone users are “ok with 15-30 second ads” in exchange for video content
How Small Businesses Benefit from Mobile AppsAccording to Smallbiztrends, a recent survey showed that 62 percent of the businesses asked already had mobile apps or were in the process of building one. Of those, 20 percent used their apps purely for branding purposes, 30 percent have revenue generating apps and 50 percent use them for support and engagement. Even businesses that you wouldn’t have thought would benefit from an app are proving critics wrong by producing innovative and engaging apps. For example, an independent pet food supplier could have an app that encourages users to upload comical photographs of their pets for a chance to win a prize. A product for new mothers could build a community of local mums and arrange meet-ups. A realtor could create an app that compares local house prices now to five years ago. The possibilities really are endless. All it takes is a little imagination to devise a system that consumers will enjoy engaging with. Similarly, in essence to Clutch.co, the amount of small businesses with mobile apps is set to experience a huge jump over the next year. Currently, 42% of small businesses have built a mobile app. However, two-thirds (67%) of SMBs plan to have an app built by the end of 2017, a whopping 50% expected margin of increase over the course of the year.
You have a Mobile App, what’s the Next Step?Mobile application marketing is an important stage for your business as a whole, and success of mobile app in particular. You have to first understand that your main focus has to be the end-users of your app. You are essentially dealing with people and so, you will have to study their mobile behavior and understand the same, before embarking on a particular marketing strategy. According to App Partner , before jumping into tactics, you need to nail the basics of app marketing ー prioritization and efficiency. Dwight Eisenhower created what’s known as “The Eisenhower Box” to stay efficient and focus on what’s most critical. We recommend that you write any tactics you want to use into one of these four boxes so you can prioritize what’s important, because as an entrepreneur time is your most precious resource.
- How do you provide everyday value to your audience?
- How do you transition from initial point of contact with a customer to fulfilling brand commitment?