Thursday, August 30, 2018
Monday, August 20, 2018
HOW TO CREATE A HIGHLY CONVERTING WEBSITE
IntroductionLiving in the modern digital world makes a website a necessity for a business, both for big and small. If you have a business and don’t have a website, you are most likely losing a number of great opportunities for your business. A website is used by businesses to accomplish a variety of different marketing strategies to help your business grow. The web has a significantly wider reach than any other form of modern advertising. Your website will be the center of your company`s online presence; through your website, you advertise your business around the Web on social networking websites, forums, as well as through pay-per- click advertising programs. Even the smallest business can utilize the power of the internet to be more efficient and to build revenue. Once you start thinking about it, it's easy to get excited about the potential for your website.
Create Engaging ContentMost website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does. According to Openvine, compelling content attracts visitors and leads them through the sales funnel. Gone are the days that potential customers call to get all of their information from you or someone on your sales staff. Savvy consumers now look to your website and to social media to learn about your products/services, to see comments others have made regarding your business or product, and to judge your credibility and expertise. The more informative, helpful web content you provide on a consistent basis, the better your chance of turning these visitors into customers. Here are some tips for creating great content for different mediums. Besides, the content on your website needs to be dynamic. According to Forbes, dynamic content is when the content that's displayed on your site changes based on who the visitor is. Usually, it's based on geography. For example, if someone is visiting from the U.S. during a national holiday, then your homepage would display products/services that relate to that holiday or would display a simple holiday greeting. A perfect example would be TripAdvisor. They display the name of the city, region or state on their homepage. For instance, their Restaurants tab displays the city that you are currently in and offers you the best restaurants in that city. The result is that the visitor identifies with the content more, has a better user experience and is more likely to buy your product if you’re using dynamic content. Omniconvert states that there are countless examples of websites that use dynamic content in order to personalize their user experience. For example, Booking.com implements this solution when displaying the number of visitors that look at the same listing at the same time, in order to increase the urgency. Here are some other examples:
Great SEO StrategyForbes explains, SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline is geared towards search engines while the other is focused on users. Very few sites can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines. The secret is using SEO tactics to improve your conversion rate and to make your site searchable.
Effective Use of Call-to-Action ButtonsAs stated by Blue Fountain Media, call-to-action buttons come in various of shapes and sizes – but all of the best ones offer an emotional trigger while standing in the contrast to the rest of the web page they are featured on. While CTAs are important, sometimes the actual emotional trigger that a CTA uses to be effective isn’t in the button – it’s in the copy that surrounds it. A great example of this idea in action can be found on Flex Studios’ website. Featuring scrolling background images, the page changes the text that accompanies each image while giving a consistent green CTA button with the copy “Book a Class”. What’s particularly interesting about this site is that each set of copy provides different emotional triggers that could feasibly interest someone enough to book a class. The initial copy focuses on highlighting Flex’s location in New York City’s Union Square, as their target customer is in that area. For the second image and batch of copy they focus on the three different workouts they offer in an effort to get users to see what different classes they could book by clicking on the call-to-action. Finally, they highlight their discount pricing for a first class.
ConclusionDeveloping a well-designed, professional looking website will get your foot in the door of the online market, and give you a base from which to build your clientele. Would you want Blueninja.io help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!
Monday, August 13, 2018
Technological Advances and Digital Marketing in 2018Introduction The constant flow of technological progress means that digital marketing is always evolving to keep up. Today’s digital marketing tactics look completely different than they did five years ago – and it is likely they will look completely outdated by the time another 5 years go by. But for now, here’s how technology is currently impacting digital marketing – and what you have to do to keep up with the times. Forbes has suggested a new term, known as Digital Marketing 4.0. The prior framework includes website traffic, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification.
Mobile Devices Take OverAccording to BonsaiMediaGroup.com, with the mobile-first index due out on in early 2018, it’s no longer just competitive advantage to have a mobile-friendly, responsive site. Without the proper precautions and set up, your rankings and your business are sure to suffer. Over 60% of search is now mobile, and nearly 20% of mobile queries are voice searches, which means that your site needs to be mobile-friendly from both a search engines and a user’s perspective. Nowadays, the prevailing use of mobile devices is becoming a common trend. Search engines, social media networks, online shopping websites, books, movies, and any sort of information are accessed with the use of smartphones, rather than desktops. Think about yourself: how often do you use your phone compared to PC? Yes, you get my point. Google is observing the rising number of mobile search enquiries since 2015, and now it is time to make changes. 2018 is announced to be a year, when Google will officially start to rank and index web pages based on mobile experience and its content, while desktop version will be a less influencing factor. You can find more information about Google Mobile Index in our article.
More Reliance on Artificial IntelligenceAccording to Mobilebusinessinsights.com, driving digital transformation is much more than managing the creation of a minimum viable product. The solution must also have the agility to support innovation going forward.\ The MarketingScope.com states that AI was in the headlines across business disciplines in 2018, from supply chain planning and finance to production and, of course, marketing. Average daily searches for the term doubled from January to December 2017, according to Google Trends. It’s not a tool itself, but AI technology is being applied to marketing tools like ad serving to help target ads more effectively; marketing automation software to personalize content; and analytics tools to find patterns at a speed and scale humans can’t match.
ConclusionThe evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends, as well as find the best way to incorporate them into their marketing plan. Inspireinfosol.com states marketing is no more people-only driven, it is equally driven by technology. Having mentioned that, we support marketing function teams with technology that will ease analytics, provides insights, implements automation, lead generation, conversion optimization and branding. With marketing you would need help in either creating a digital collateral, system integration, implementation or analytics. The recent development in the marketing technology space is to be able to find the right resources for your business, network with and execute task-driven projects. Would you want Blueninja.io help you with Digital Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
Wednesday, August 8, 2018
Mobile apps are at the center of the developmental pushMorning in the 21st century: the first thing people do when they wake up is checking their smartphones…Gmail, Facebook, Twitter...Whenever we need a taxi or food delivery, we take out our mobile devices and get it within minutes. Sounds familiar, right? It is not possible to imagine our modern world without mobile phones or tablets. Thus, the role of mobile applications has increased in recent years, giving a signal to both small and large companies across industries to pay attention to the rising trend. Mobile application development is no longer an optional investment for businesses, but a necessity. Just look at these statistics for 2017 below, is not it impressive?
Here are the major Ways Your Business Can Benefit From Having a Mobile App:
#1 On-The-Go Marketing:Mobile Application offer On-The-Go marketing, meaning that customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand image or business. Regular use of your app reinforces your brand when they need to purchase something.
#2 Future Marketing Trend: According to predictions, mobile app is becoming a major marketing trend, as more than 1 billion smartphones gadgets are being used in the world and more than 70% of search queries are conducted through mobile devices. #3 Sales Increase:Mobile applications help to sell your products or services and also help to generate new leads for business development purposes. Apart from sales, mobile application also assists to enhance brand awareness among your targeted audience.
#4 Act as Social Platform: Through mobile applications, businesses become social with social networking websites, which allows to communicate with your customers on a regular basis. This ensures both brand awareness and in-depth customer insights, as your business might “listen” to the conversations and opinions of your client base based on their posts, comments and shares.
#5 Improved Customer Care Service: Mobile apps enhance the customer care service provided by your business, as they enable a customer to order and purchase the product or service from anywhere and anytime. Maximized user experience is the key feature of mobile applications, which is crucial for the success of modern businesses. The mobile application allows customers to have all information at their fingertips.Countless apps and their participation in the various businesses and industries are being observed since 2010. Nowadays, many marketers believe that through mobile applications it is easier to connect with their customers, serving as one of the best marketing tools to contribute to business development.That’s why mobile apps have such a high level of importance for the modern business world. There is no doubt that, the full power and impact of mobile applications on business can be perceived by looking at the examples of companies, which took advantage of technology trend and turned it into multi-million profits. Jaguar Land Rover is one of those successful companies:
ConclusionWhy do we choose to use mobile applications in our daily life? Convenience, correct! The key feature of any mobile app is the high level of convenience it provides, in terms of time & cost saving. Making payments, purchasing products, accessing information and other activities are now possible with just one click on the mobile app’s icon. The nature of the human society implies that people tend to share with others and recommend what they like. In the case of mobile development, applications provide a high level of comfort, that undoubtedly, people like. Therefore, businesses have started to pay more attention to why create a mobile application: e.g., you will get more satisfied customers if you allow them to make online payment, rather than asking them to stand in a long queue in the bank. Let your clients save their time and costs, and you will get your happy customer base that will be recommending your business to others, thus, attracting more and more new customers. Is not it what you are trying to achieve? Yes! So, let’s get started!
Wednesday, August 1, 2018
SEO TIPS | LET’S TALK ABOUT BACKLINKING
Importance of SEO for businessesWith businesses that are ranking high organically, consumers and website visitors know that they have not just paid to be there like the businesses in the ad spots above them. They know that you are more likely to provide the solution that they are desperately searching for. Thus, SEO can be considered as one of the tools for earning customer trust and loyalty. The goal of any search engine (Google, Bing and others) is to deliver unbiased results that provide information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of their quality and relevance. Thousands of factors are involved when search engines rank sites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as a half of a second! The actions you take in order to optimize your website will have a direct effect on your SEO ranking. Components, such as H1 tags, the keywords used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Today we will have a closer look at backlinking and the effective strategies for your SEO activities.
What is Backlinking?According to Scrunch, a backlink is the term used for a link that points to your website, whether it be to the homepage, a product page or another page. A backlink can come from your onsite blog, or it could be from an offsite destination, such as a blog, business directory, news website or industry resource.
Quality MattersA quality backlink originates from the relevant authoritative domains in your niche. If the site linking to your website has a high Domain Authority (DA) and has similar unique content, your backlink will be good for SEO. As mentioned by Seohermit, Google wants to see links coming from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from the related website. For instance, if you are a carpet cleaning company and you are getting links from an internet forum about TVs, something would seem wrong and ‘unnatural’ to the search engines. Why would a forum discussing TVs want to link to your carpet cleaning company? It doesn’t make sense to users and it will not make sense to the search engines either.
Important Tips to RememberYou have to give websites a good reason to link to your posts. Relevant, authoritative, engaging and most importantly, unique content forms the backdrop of all inbound linking activities. Carefully go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest website traffic level. You will use these as a springboard for your upcoming backlink development efforts. Guest posts enable you to add natural backlinks to your website from a wide range of sites. It takes time to develop quality content for other sites, so acquire good writing skills before preparing guest posts. Don’t repurpose existing content or use duplicate content; that can hurt both your SEO efforts and the website you are targeting.
ConclusionThe well-thought-out SEO strategy in general, and backlinking strategy in particular, has a huge impact on the brand visibility in the online space. According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results. Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. Improved brand awareness, business credibility, customer trust and loyalty are just few out of many benefits SEO provides for your business! SEO rewards your business for your efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason is because SEO is an inbound marketing strategy, i.e., it allows you to market to people when they are looking for the products and services your business provides. Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!
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