MOBILE TECHNOLOGIES NEWS

LATEST MOBILE NEWS & UPDATES | SUMMARY

Introduction

Nowadays, more than five billion people have a mobile phone connection today. There are more mobile subscriptions than there are human beings on the planet Earth. Today’s 4G connectivity will give way to higher-bandwidth 5G access in the near future, ushering in another mobile technology boom that will further revolutionize the way we work and live (by Mobilebusinessinsights.com). Today we will have an overview of the mobile technologies news, that are directly related to SECURITY & SAFETY: safety of your data, business and even live. The current article is the summary of the major mobile news and latest updates (sources of the news are provided within the article), created by one of top mobile app development companies in Malaysia – Blueninja.io.

Better data security?

According to Google & New Atlas, two-factor authentication (2FA) has long been an effective protection against account hacking – meaning would-be intruders need something else besides a username and password, usually a SMS code from a mobile phone, to gain access – and today Google is taking 2FA one step further with its own mobile security keys.  
  If you've set up 2FA on your social networking accounts, or your Google or Apple IDs, you might be familiar with the process of entering a code sent over SMS or generated via an authenticator mobile app. Security keys replace that extra code with something physical that needs to be connected to the computer during the login process. There's always the chance of losing your key, of course, in which case you would need to nominate a backup method for getting into your account again (like a message to a separate email account). In theory though, the technique is more secure than a text or mobile app code, because those codes can be more easily intercepted. What's more, security keys such as the new ones unveiled by Google can work without a network and without battery power, which is useful for people on-the-go. Google's new product in the world of mobile technologies is called the Titan Security Key. Matching up with existing 2FA standards, it comes as either a USB stick for laptops and desktops, or as a Bluetooth dongle for connecting up to mobile devices. "We've long advocated the use of security keys as the strongest, most phishing-resistant authentication factor for high-value users, especially cloud admins, to protect against the potentially damaging consequences of credential theft," says Google's Jennifer Lin in a blog post. Security keys as part of 2FA aren't new, and you can already log into sites like Gmail and Facebook with keys from the likes of Yubico. That Google is now making its own products emphasizes just how secure the company thinks they can be, when used correctly. Earlier this week, Google revealed its employees have been required to use security keys since early 2017, reducing the number of successfully phishing attacks down to zero in the meantime. Even if hackers get hold of usernames and passwords, they can't gain access to any accounts without the physical key. Google is providing them for cloud business customers first, but says they will go on sale to everyone via the Google Store in the near future. Prices will be in the region of US$20-25 for a single key, or $50 for both the USB and Bluetooth models, CNET reports. It's definitely worth the few minutes these keys take to set up to keep your accounts better protected, whether you buy from Google or invest in a third-party alternative. However, the account itself also needs to support security key access: The likes of Google, Facebook, Twitter, and Dropbox already do.

Technologies can save lives

App developer magazine, the urgent challenge for security personnel to noninvasively scan people in real time and in public to detect and “see” if they are carrying weapons or explosives without physically searching them could soon be solved with the launch of SWORD by Royal Holdings Technologies Corporation (Royal Holdings).  
  SWORD attaches to a Google Pixel 2 XL smartphone and Apple’s iPhone 8 Plus mobile app. It is accessed and controlled via a fully customizable and dedicated mobile app (Android / IPhone). From a distance of up to 40 feet, security agents or law enforcement personnel can scan individuals in a crowd or an approaching person of interest simply by pointing their smartphone at them with the SWORD device attached. They will be able to non-invasively determine if someone is carrying a weapon or explosive - all without the need for a physical search - and rapidly identify a person of interest. SWORD can be used to scan backpacks and handbags that are being carried or have been left unattended. It can also detect listening devices used for espionage and intelligence gathering. A featureless outline of the person being scanned is displayed, alerting agents to location and type of concealed weapons or explosives. Royal Holdings employs artificial intelligence (AI) to crosscheck and verify weapons and explosives with its cloud-based database. In addition, built-in facial recognition operating in real-time compares suspects to watch lists for positive identification. SWORD operates globally and features real time location sharing and generates real time alerts in the event of a mass shooting, terror threat, or terror attack.

Health and Technology are now interlinked

Healthcare is an area that has embraced mobile (application) technology, and while it's still in the infancy of adoption of this technology, it is already making profound improvements for many.  
  As reported by Duethealth, a full 31 percent of cell phone owners report having used their mobile device to access healthcare information, up from 17 percent two years ago. This growth is led by a diverse group of users: African Americans, Hispanics, people aged 18-49, and college graduates are the groups most likely to have used their phone to look up healthcare information. This presents an unprecedented opportunity for healthcare providers. By utilizing mobile technology platforms such as Duet Health, providers can increase the quality of healthcare in many ways. Mobile technology improves healthcare by solving common problems. 80 percent of what doctors tell patients is forgotten by the time they reach the parking lot and half of what they remember is incorrect. Platforms like DuetHealth allow healthcare professionals to communicate with patients through features like care-focused timelines, surveys, and journals. Now is the time for 21^st century healthcare providers to adopt mobile health technologies. One-half of U.S. adults now own a smartphone. This percentage has nearly doubled in just two years, and the growth is driven by a diverse group of users. By offering mobile content, healthcare providers can reduce costs and attract new customers. Forward-thinking healthcare system would be well served to invest in the mobile app space, enabling them to meet the 21^st century patient where he or she wants to be met: online, anywhere, at any time.

Conclusion

Mobile technology, in the variety of forms, including mobile apps, software, phones, tablets, and notebooks, is making our lives better than ever before. It happens in many ways, not the least of which is making communications routine. We can be in touch with those we need to reach immediately, whether work-related or personal in nature. Smartphones, laptops, tablets, and PDAs have given businessmen unprecedented access to their employees, customers, and vendors. Would you want Blueninja.io help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, Progressive Web Applications Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with the best mobile application company, Blueninja.io, and be the first who will read our next article! With creativity in heart, with an idea in mind!

YOUR EFFECTIVE WEBSITE

HOW TO CREATE A HIGHLY CONVERTING WEBSITE

Introduction

Living in the modern digital world makes a website a necessity for a business, both for big and small. If you have a business and don’t have a website, you are most likely losing a number of great opportunities for your business. A website is used by businesses to accomplish a variety of different marketing strategies to help your business grow. The web has a significantly wider reach than any other form of modern advertising. Your website will be the center of your company`s online presence; through your website, you advertise your business around the Web on social networking websites, forums, as well as through pay-per- click advertising programs. Even the smallest business can utilize the power of the internet to be more efficient and to build revenue. Once you start thinking about it, it's easy to get excited about the potential for your website.  
  Simbla states, a website development tool provides companies with a podium for this necessary web presence and allows them to get in touch with millions of web surfers all over the world, widening the range of their potential customers. This doesn't just make the companies accessible, but accessible to the global population. It also gives businesses the chance to portray themselves in the ways they want to be seen, with a platform that's built on their terms and can effectively market the services or products that they offer. In addition, a website will make businesses look more reliable if they're represented in a professional way. To develop a website in accordance with specific criteria, the business can either hire a web developer or do it themselves by choosing from the best web development software, which will assist in creating polished websites. Today we will explore the effective ways of converting your website into the highly converting marketing tool.

Create Engaging Content

Most website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does. According to Openvine, compelling content attracts visitors and leads them through the sales funnel. Gone are the days that potential customers call to get all of their information from you or someone on your sales staff. Savvy consumers now look to your website and to social media to learn about your products/services, to see comments others have made regarding your business or product, and to judge your credibility and expertise. The more informative, helpful web content you provide on a consistent basis, the better your chance of turning these visitors into customers. Here are some tips for creating great content for different mediums. Besides, the content on your website needs to be dynamic. According to Forbes, dynamic content is when the content that's displayed on your site changes based on who the visitor is. Usually, it's based on geography. For example, if someone is visiting from the U.S. during a national holiday, then your homepage would display products/services that relate to that holiday or would display a simple holiday greeting. A perfect example would be TripAdvisor. They display the name of the city, region or state on their homepage. For instance, their Restaurants tab displays the city that you are currently in and offers you the best restaurants in that city. The result is that the visitor identifies with the content more, has a better user experience and is more likely to buy your product if you’re using dynamic content. Omniconvert states that there are countless examples of websites that use dynamic content in order to personalize their user experience. For example, Booking.com implements this solution when displaying the number of visitors that look at the same listing at the same time, in order to increase the urgency. Here are some other examples:  
 
  Some common parts of text that can be transformed into dynamic content are the user's location, weather & temperature, system details. These are all pieces of information that can immediately be used even during first-time visits on the website. However, if the user has already been on the website and maybe has already created an account, other more specific data can be used to personalize the content such as name, gender, products that they visited, actions they previously made.

Great SEO Strategy

Forbes  explains, SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline is geared towards search engines while the other is focused on users. Very few sites can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines. The secret is using SEO tactics to improve your conversion rate and to make your site searchable.  
  Optimizing your content for search engines is different from optimizing your content for conversions, but the results you achieve with one complement the results you reach with the other. While SEO/SEM helps you bring more traffic to your site, CRO helps you convert these visitors into leads and customers. Just driving more traffic to your site doesn’t guarantee more conversions. A CRO program complements the increase in traffic generated by an SEO program.

Effective Use of Call-to-Action Buttons

As stated by Blue Fountain Media, call-to-action buttons come in various of shapes and sizes – but all of the best ones offer an emotional trigger while standing in the contrast to the rest of the web page they are featured on. While CTAs are important, sometimes the actual emotional trigger that a CTA uses to be effective isn’t in the button – it’s in the copy that surrounds it. A great example of this idea in action can be found on Flex Studios’ website. Featuring scrolling background images, the page changes the text that accompanies each image while giving a consistent green CTA button with the copy “Book a Class”. What’s particularly interesting about this site is that each set of copy provides different emotional triggers that could feasibly interest someone enough to book a class. The initial copy focuses on highlighting Flex’s location in New York City’s Union Square, as their target customer is in that area. For the second image and batch of copy they focus on the three different workouts they offer in an effort to get users to see what different classes they could book by clicking on the call-to-action. Finally, they highlight their discount pricing for a first class.  
  In order to maximize your efforts and your CTAs, you need to use the kind of language, approach, and wording that captivates and engages your audience. Your CTAs mean the difference between whether your customer converts or clicks on the exit. A persuasive, compelling call-to-action can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak your customers’ language.

Conclusion

Developing a well-designed, professional looking website will get your foot in the door of the online market, and give you a base from which to build your clientele. Would you want Blueninja.io help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!

Digital Tech Trends 2018

Technological Advances and Digital Marketing in 2018

Introduction The constant flow of technological progress means that digital marketing is always evolving to keep up. Today’s digital marketing tactics look completely different than they did five years ago – and it is likely they will look completely outdated by the time another 5 years go by. But for now, here’s how technology is currently impacting digital marketing – and what you have to do to keep up with the times. Forbes  has suggested a new term, known as Digital Marketing 4.0. The prior framework includes website traffic, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification.  
  This most recent trends, though, include: Integrated Global Marketing: Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this "warm-calling." For instance, after someone reads a blog article on your website, follow it up with an email sharing more meaningful content. Omnichannel Marketing Strategy: This includes deep analytics and data mining, such as AI and machine learning. Omnichannel marketing brings a diversity in mediums when it comes to communicating your brand and value-add. Focusing only on one medium can be limiting, especially if your buyers don't exist on that channel. A Comprehensive Marketing Technology Integration: No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together. Instant is the New Speed Gone are the days when web pages took 5 seconds or more to load. Technology and connection speeds have progressed to a point where everything is expected to be instantly available on-demand. To the younger generations especially, to be constantly connected to instant information is the norm. And, as they move up to fill more of the buying market, businesses will need to cater to diminishing attention spans to ensure they don’t miss out. Engage IT personnel to work on streamlining your website load speed and run frequent tests to ensure it falls within an acceptable range to avoid a high bounce rate. If you put out any content or communications, ensure they get to the point quickly to keep users engaged. Lastly, you can make use of the numerous “Live” channel features on social media to interact with your consumer base in an on-demand fashion.

Mobile Devices Take Over

According to BonsaiMediaGroup.com, with the mobile-first index due out on in early 2018, it’s no longer just competitive advantage to have a mobile-friendly, responsive site. Without the proper precautions and set up, your rankings and your business are sure to suffer. Over 60% of search is now mobile, and nearly 20% of mobile queries are voice searches, which means that your site needs to be mobile-friendly from both a search engines and a user’s perspective. Nowadays, the prevailing use of mobile devices is becoming a common trend. Search engines, social media  networks, online shopping websites, books, movies, and any sort of information are accessed with the use of smartphones, rather than desktops. Think about yourself: how often do you use your phone compared to PC? Yes, you get my point. Google is observing the rising number of mobile search enquiries since 2015, and now it is time to make changes. 2018 is announced to be a year, when Google will officially start to rank and index web pages based on mobile experience and its content, while desktop version will be a less influencing factor. You can find more information about Google Mobile Index in our article.  
    Smart phone evolution, ubiquitous Wi-Fi, and ever-increasing data allowances mean that people are constantly ‘plugged in’ and ready to receive information. 65% of all digital media time is spent on mobile devices – and yet, all too often mobile optimization is overlooked as a priority. Ensure your IT personnel are well-versed with mobile optimization in terms of design, as well as functionality and always test your website on various mobile devices (of different resolutions, screen sizes, display settings, and so on) to make sure that it looks good and is easy to use. Besides your website, don’t forget to mobile optimize the other communications you put out – whether it be ads, emails, articles, and so on. Who knows – as time goes on and mobile dependency gets higher, it is possible that the new norm will be to design for mobile, then optimize for desktop. From mobile-optimized pages to tailored mobile advertising, creating dedicated mobile marketing may seem time and resource-intensive, but it is an extremely worthwhile investment in 2018.

More Reliance on Artificial Intelligence

According to Mobilebusinessinsights.com, driving digital transformation is much more than managing the creation of a minimum viable product. The solution must also have the agility to support innovation going forward.\ The MarketingScope.com states that AI was in the headlines across business disciplines in 2018, from supply chain planning and finance to production and, of course, marketing. Average daily searches for the term doubled from January to December 2017, according to Google Trends. It’s not a tool itself, but AI technology is being applied to marketing tools like ad serving to help target ads more effectively; marketing automation software to personalize content; and analytics tools to find patterns at a speed and scale humans can’t match.  
  Artificial intelligence (AI) is developing every day to better understand human behaviors, interests, and thought processes. This is a benefit to both users and marketers, as AI is able to segment large audiences based on their characteristics and show them content that is relevant. On the user side, AI acts as a filter towards the huge amount of information out there, selecting and curating an experience for each individual according to their interest and behaviors. On the side of the digital marketers, AI is used to save costs by ensuring that marketing materials are shown only to the people most likely to be interested. Thus, in all your online marketing channels, make sure you are making full use of the AI available to segment your audiences and show them the most relevant content – whether it be based on their interests or by where they are in their journey through the buying cycle. This will enable you to meet their needs in a much more relevant and engaging way – a win-win outcome!

Conclusion

The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends, as well as find the best way to incorporate them into their marketing plan. Inspireinfosol.com states marketing is no more people-only driven, it is equally driven by technology. Having mentioned that, we support marketing function teams with technology that will ease analytics, provides insights, implements automation, lead generation, conversion optimization and branding. With marketing you would need help in either creating a digital collateral, system integration, implementation or analytics. The recent development in the marketing technology space is to be able to find the right resources for your business, network with and execute task-driven projects. Would you want Blueninja.io help you with Digital Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!

The era of mobile apps

Mobile apps are at the center of the developmental push

Morning in the 21st century: the first thing people do when they wake up is checking their smartphones…Gmail, Facebook, Twitter...Whenever we need a taxi or food delivery, we take out our mobile devices and get it within minutes. Sounds familiar, right? It is not possible to imagine our modern world without mobile phones or tablets. Thus, the role of mobile applications has increased in recent years, giving a signal to both small and large companies across industries to pay attention to the rising trend. Mobile application development is no longer an optional investment for businesses, but a necessity. Just look at these statistics for 2017 below, is not it impressive?  
  Many businesses have already started to take advantage of the mobile application development trend and achieved significant results! Let’s explore one of the greatest examples of a mobile app developed by L’Oreal, L’OrealMakeupGenious App. The L’Oreal augmented reality Makeup Genius app is based on innovative facial mapping technology to make your mobile phone camera into a virtual mirror that allows you to try on beauty products in real time.  
  The app scans your face and allows you to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts. Once the app identifies where your mouth, cheeks and eyes are, it’s easy and fun to try on makeup or complete looks. The unique features of the L’Oreal app is that it registers 64 facial data points and more than 100 facial expressions allowing the application to identify the user’s lips, eyes and facial contours. This advanced technology allows the virtual makeup to move with the user, if she turns her head to see how she looks from multiple angles and her facial expressions. You may also share your results and looks with friends on Facebook.  

Here are the major Ways Your Business Can Benefit From Having a Mobile App:

 #1 On-The-Go Marketing:Mobile Application offer On-The-Go marketing, meaning that customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand image or business. Regular use of your app reinforces your brand when they need to purchase something.
#2 Future Marketing Trend: According to predictions, mobile app is becoming a major marketing trend, as more than 1 billion smartphones gadgets are being used in the world and more than 70% of search queries are conducted through mobile devices. #3 Sales Increase:Mobile applications help to sell your products or services and also help to generate new leads for business development purposes. Apart from sales, mobile application also assists to enhance brand awareness among your targeted audience.
#4 Act as Social Platform: Through mobile applications, businesses become social with social networking websites, which allows to communicate with your customers on a regular basis. This ensures both brand awareness and in-depth customer insights, as your business might “listen” to the conversations and opinions of your client base based on their posts, comments and shares.  
#5 Improved Customer Care Service: Mobile apps enhance the customer care service provided by your business, as they enable a customer to order and purchase the product or service from anywhere and anytime. Maximized user experience is the key feature of mobile applications, which is crucial for the success of modern businesses. The mobile application allows customers to have all information at their fingertips.Countless apps and their participation in the various businesses and industries are being observed since 2010. Nowadays, many marketers believe that through mobile applications it is easier to connect with their customers, serving as one of the best marketing tools to contribute to business development.That’s why mobile apps have such a high level of importance for the modern business world. There is no doubt that, the full power and impact of mobile applications on business can be perceived by looking at the examples of companies, which took advantage of technology trend and turned it into multi-million profits. Jaguar Land Rover is one of those successful companies:  
  Land Rover Incontrol Remote Apps technology allows vehicle-optimized apps on your smartphone to be controlled through the vehicle’s touch-screen, including Contacts, Calendar, and Music Player. Land Rover’s InControl Remote app was designed to assist users in staying connected with their car and make their life easier. The app allows smartphone users to check the fuel level and dashboard alerts, locate the vehicle on the map, get walking directions to it, check if any windows or doors were left open, as well as request the Optimized Land Rover Assistance if the vehicle breaks down. In addition, some most recent models support premium features, like locking and unlocking the vehicle, controlling the temperature inside the car and resetting the vehicle’s alarm, if it’s triggered accidentally. The use of mobile apps can also be seen in the areas, such as communication, education, cooking, social media, online shopping, business and banking, however, social media still holds the dominant position:  
  On a regular basis, individuals seek for updated versions of those applications. Therefore, app developers and app developing companies, such as Blueninja.io, are continuously working to keep up-to-date with the demands. Due to this, there has been a recent significant increase in the number of new app developers and app development companies, where Asia in general, and India in particular, hold the dominant position:  
  In terms of communication, Indian app developers have developed apps, such as Skype, Telegram, Wechat, Facetime, WhatsApp, and Facebook Messenger for easy and better communication with our loved ones. Prior to the emergence of those mobile applications, we depended totally upon computers and laptops for Skype calls and huge charges for long-distance calls. Despite the popularity of social media apps, the mobile application development is also expected to gain significant influence in the educational and financial banking sectors. A wide number of leading app development companies, just like Blueninja.io have designed educational apps that have had a positive impact on the lives of thousands of people across the globe. Those applications have become best friends to educationists and students from different countries and regions. EBooks, E-library, education videos, education games and many more are available today for various platforms and provide easy and quick access to high-quality educational materials that ordinarily could be accessed only in the libraries. Are you willing to learn a new language, let’s say Spanish, but don’t have enough time? Download FluentU for IOS or Android and have online lessons while cooking, having dinner or driving! Are you preparing for SAT exam, but feeling that your preparation takes too much time? Download Ready4 SAT and access hundreds of practice tests on-the-go: e.g., while waiting for food delivery or standing at the bus station. These and millions of other useful apps take only few minutes to be downloaded, but expect to have a significant influence on the world’s educational arena. In the banking and financial sectors, efforts have been made to ease the process of monetary transactions. The use of mobile banking is currently on the rise. Today, making bill payments, transfers or withdrawals can be done with the use of your smartphone, which has become a tool for online banking solutions. In terms of financial transactions, there are mobile apps, where an individual can easy make payments for goods and services without spending time in the bank. All these were not possible 15-20 years ago, however, with the advent of mobile apps on our smartphones, these have become possible. As regards to leisure activities, mobile apps offer you a vast number of interesting ways to spend your free time. Today, the emergence and availability of applications, such as video apps, games apps, and music apps to phone users have proven that mobile apps are not just relevant for communication and business, but also for human relaxation. Game apps have gained popularity in recent years,due to their unique transformation from the childish games to more sophisticated ones. For music lovers, there are hundreds of music apps, which they can use to listen to live music or play favourite downloaded songs. We also have access to reading apps that allows access to classic literature, academic materials and other types of books on any mobile device.

Conclusion

Why do we choose to use mobile applications in our daily life? Convenience, correct! The key feature of any mobile app is the high level of convenience it provides, in terms of time & cost saving. Making payments, purchasing products, accessing information and other activities are now possible with just one click on the mobile app’s icon. The nature of the human society implies that people tend to share with others and recommend what they like. In the case of mobile development, applications provide a high level of comfort, that undoubtedly, people like. Therefore, businesses have started to pay more attention to why create a mobile application: e.g., you will get more satisfied customers if you allow them to make online payment, rather than asking them to stand in a long queue in the bank. Let your clients save their time and costs, and you will get your happy customer base that will be recommending your business to others, thus, attracting more and more new customers. Is not it what you are trying to achieve? Yes! So, let’s get started!

SEO BACKLINKING

SEO TIPS | LET’S TALK ABOUT BACKLINKING

Importance of SEO for businesses

With businesses that are ranking high organically, consumers and website visitors know that they have not just paid to be there like the businesses in the ad spots above them. They know that you are more likely to provide the solution that they are desperately searching for. Thus, SEO can be considered as one of the tools for earning customer trust and loyalty. The goal of any search engine (Google, Bing and others) is to deliver unbiased results that provide information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of their quality and relevance. Thousands of factors are involved when search engines rank sites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as a half of a second! The actions you take in order to optimize your website will have a direct effect on your SEO ranking. Components, such as H1 tags, the keywords used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Today we will have a closer look at backlinking and the effective strategies for your SEO activities.

What is Backlinking?

According to Scrunch, a backlink is the term used for a link that points to your website, whether it be to the homepage, a product page or another page. A backlink can come from your onsite blog, or it could be from an offsite destination, such as a blog, business directory, news website or industry resource.  
  Search engines, such as Google use search spiders to index all websites based on the quality of backlinks they have. When you build backlinks of a good quality, you drive more quality traffic to your website. As a result, you become more relevant in search queries and get higher ranking on SERPs. It is important to keep in mind that when search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.

Quality Matters

A quality backlink originates from the relevant authoritative domains in your niche. If the site linking to your website has a high Domain Authority (DA) and has similar unique content, your backlink will be good for SEO. As mentioned by Seohermit, Google wants to see links coming from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from the related website. For instance, if you are a carpet cleaning company and you are getting links from an internet forum about TVs, something would seem wrong and ‘unnatural’ to the search engines. Why would a forum discussing TVs want to link to your carpet cleaning company? It doesn’t make sense to users and it will not make sense to the search engines either.  
  Another factor to consider is diversity. Google likes to see lots of links, but not lots of links from the same domain. For example, if a website has 1,000 incoming links, but all originate from the same domain, those links will not improve the website’s rank as much as 1,000 links from 50 domains. Diversity is the key. Google is looking for lots of links that stem from many different domains, but even still, quality will outrank quantity every time.

Important Tips to Remember

You have to give websites a good reason to link to your posts. Relevant, authoritative, engaging and most importantly, unique content forms the backdrop of all inbound linking activities. Carefully go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest website traffic level. You will use these as a springboard for your upcoming backlink development efforts. Guest posts enable you to add natural backlinks to your website from a wide range of sites. It takes time to develop quality content for other sites, so acquire good writing skills before preparing guest posts. Don’t repurpose existing content or use duplicate content; that can hurt both your SEO efforts and the website you are targeting.  
  In addition, the rising trend observed in backlinking practices is the use of Q&A websites for posting. Why? Nowadays, we can clearly see that there is a significant increase in the search volume of question queries, while at the same time a slight decrease in the search volume of generic primary keywords. Search engines have essentially become answer engines. Their job is no longer resource discovery, but rather to answer users' questions. Another evidence for this phenomenon, can be found in the fact that the traffic to QA and "how to" sites has been dramatically on the rise in the last 5 year. Using Compete comparison, we can see the yearly change among some of these sites (unique visitors):  
  Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a crucial element to SEO success. The last but not the least, it is important to pay attention to your anchor text. While including targeted keywords in the anchor text of links to your company website can help improve your search rankings that does not necessarily mean that you should include as many keywords as possible or place these links on sites or pages where they do not make sense. Please make sure these links are used in a way that is relevant to the content of the pages that are linking to your website, and use natural language rather than random phrases built around keywords you want to target. Besides, speed of acquisition matters. You can’t suddenly have a thousand of backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks can only be possible if you bought them and Google will penalize you for trying to trick them.

Conclusion

The well-thought-out SEO strategy in general, and backlinking strategy in particular, has a huge impact on the brand visibility in the online space. According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results. Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. Improved brand awareness, business credibility, customer trust and loyalty are just few out of many benefits SEO provides for your business! SEO rewards your business for your efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason is because SEO is an inbound marketing strategy, i.e., it allows you to market to people when they are looking for the products and services your business provides. Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!