Monday, September 24, 2018
Tuesday, September 18, 2018
MILLENNIALS | HOW TO REACH YOUR AUDIENCE THROUGH SOCIAL MEDIAOne of the main advantages of social media for businesses is that it enables you to interact with your potential and existing customers. Going through the tweets and Facebook status updates that are posted by your customers gives you insights into what they need. This is important for helping your company formulate marketing strategies that address their needs. Social media makes the process of providing and receiving feedback easier. If your customers have concerns with what your company offers, they can let you know in a timely manner. Social media gives clients a convenient and accessible way to express what they feel and gives businesses a chance to respond. With such platforms, businesses are able to monitor complaints and ensure their customers that their problems will be coped with. Social networks provide the opportunity to start a conversation with your consumers and deliver the right message to the right individual. To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it. Today, we will have a look at millenials: who are they? What do they like? What can we do?
MILLENIALS: HOW ARE THEY?
CuriosityMillennials are a curious generation. They are excited to learn new skills, and are willing to invest the time in becoming better employees. Just take a look at the trillion-plus dollars in student loan debt millennials are willing to take on in order to expand their minds.
Tech-savvyWe are all surrounded by technology and millennials spend 5-10 hours a day consuming copious amount of online content. So creating a brand experience within this digital world with relevant content is the first step in captivating this generation.
Advice-SeekersMillennials unfortunately don’t trust a brand’s message. When deciding what to purchase, this demographic seeks opinions of friends, family members, or even strangers before making purchasing decisions. It’s important to rebuild trust with relevant content and user-generated content.
MILLENNIALS: MARKETING PREFERENCESAccording to Geneca, millennials are all about experiences. Everything we do, buy, or eat, all stems from the experience we get from it (FYI this is why we post everything we do on social media-we like to share our experiences with others). So, if you want to be noticed by the millennial group, interact with us by creating an experience for us! A great way to gain brand recognition with millennials is to have live events that we can be a part of. 78% of millennials are more likely to follow or take part in a brand when the company puts effort into implementing face-to-face interactions. For example, Dove engaged their audience by putting on experiential marketing for their ‘Choose Beautiful Campaign’, and Coca-Cola connected with millennials through their ‘Coke Hug Me’ campaign, which advertised a free coke to anyone that hugged a vending machine.
FACEBOOK, INSTAGRAM OR MAYBE YOUTUBE?
Useful Insights by MarketingProfs.comConsumers see social media as creating more accountability for brands in a number of ways, including by uncovering unfair treatment (80%), giving consumers power (75%), encouraging transparency (70%), amplifying issues (65%) and helping employees share experiences (55%). Although Facebook is the most popular social network across generations, it is not as dominant with younger people as it is with older ones, according to recent research from Sprout Social. The report was based on data from a survey conducted in January 2017 of 1,000 Millennials (age 18-34), Gen Xers (age 34-54), and Baby Boomers (age 55+) in the United States. Some of 65% of Gen Xers as well as Baby Boomers say Facebook is their favorite social network. Facebook also ranks as the most popular social network with Millennials (33% of them cite it as their favorite). However, Instagram (22% of Millennials rank it as their favorite) and Snapchat (16%) have much more Millennial fans than they do older ones.
MILLENNIALS: WHAT CAN WE DO?If your small business isn’t on a social media platform, you will need to be on one to market millennials. In fact, we’d recommend you get on more than one platform. Your social media presence is where your business can easily connect with your target audience. It’s where they spend a large portion of the day and where they go for information. Millennials grew up always being connected and building relationships with people through social networks. So, when they look for a brand or business to buy a product from they are also looking to build a relationship with that business. Insightful posts, product recommendations, useful information about your business and your product will help your brand build that important relationship. When reviewing your social media accounts in order to attract millennials to your business make sure you have a clear and developed brand personality. Express your personality by posting interesting and engaging information on your social accounts multiple times a week. Post videos of your product in use or testimonials on how people (particularly other millennials) have benefited your business. Also, engage with your customers, to show millennials coming to your pages that you can form a relationship. Engagement consists of answering your followers’ comments, sharing their posts, and asking questions to welcome feedback.
CONCLUSIONBesides knowing what social networks your audience uses, it is also helpful to discover their interests outside of the industry that you are serving. This used to be a very difficult thing to do, but now that everybody’s interests are plastered all over social media, as well as the sites that they frequent, the data is there if someone is aggregating it. Fortunately, Google Analytics makes the data pretty easily available by enabling their demographics feature. Would you want Blueninja.io help you with Social Media Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
With creativity in heart, with an idea in mind!
Friday, September 14, 2018
5 MOBILE APP MARKETING STRATEGIES FOR YOUR BUSINESS
Does Your Business need a Mobile App?If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website (Forbes, 2017). In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level. And they are doing it the right way! Do you know why? The digital era demands everything mobile-optimized and for this reason, companies are investing a huge share. Not because every company is investing in mobile app development, makes it necessary for you to invest in it to gain a competitive edge. It is because people want it – it includes everyone from your customers to everyone around you. Have a look at some of the statistics presented by IQVIS to know how important mobile application development for your business is.
- By 2020, global mobile app downloads will reach 284 billion
- Google Play will top 166 billion by 2020, and iOS will reach 35.2 billion.
- Non-game app downloads will exceed $182 billion in 2020, accounting for a quarter of all app store downloads
- Digital radio and photos now generate 96% of their total engagement from mobile devices
- Total mobile engagement on social has grown 55% in the past year
- Mobile ads perform 4-5 times better than online ads
- 62% of smartphone users are “ok with 15-30 second ads” in exchange for video content
How Small Businesses Benefit from Mobile AppsAccording to Smallbiztrends, a recent survey showed that 62 percent of the businesses asked already had mobile apps or were in the process of building one. Of those, 20 percent used their apps purely for branding purposes, 30 percent have revenue generating apps and 50 percent use them for support and engagement. Even businesses that you wouldn’t have thought would benefit from an app are proving critics wrong by producing innovative and engaging apps. For example, an independent pet food supplier could have an app that encourages users to upload comical photographs of their pets for a chance to win a prize. A product for new mothers could build a community of local mums and arrange meet-ups. A realtor could create an app that compares local house prices now to five years ago. The possibilities really are endless. All it takes is a little imagination to devise a system that consumers will enjoy engaging with. Similarly, in essence to Clutch.co, the amount of small businesses with mobile apps is set to experience a huge jump over the next year. Currently, 42% of small businesses have built a mobile app. However, two-thirds (67%) of SMBs plan to have an app built by the end of 2017, a whopping 50% expected margin of increase over the course of the year.
You have a Mobile App, what’s the Next Step?Mobile application marketing is an important stage for your business as a whole, and success of mobile app in particular. You have to first understand that your main focus has to be the end-users of your app. You are essentially dealing with people and so, you will have to study their mobile behavior and understand the same, before embarking on a particular marketing strategy. According to App Partner , before jumping into tactics, you need to nail the basics of app marketing ー prioritization and efficiency. Dwight Eisenhower created what’s known as “The Eisenhower Box” to stay efficient and focus on what’s most critical. We recommend that you write any tactics you want to use into one of these four boxes so you can prioritize what’s important, because as an entrepreneur time is your most precious resource.
- How do you provide everyday value to your audience?
- How do you transition from initial point of contact with a customer to fulfilling brand commitment?
Market the Experience, not the AppIn the past, when companies made apps for the sake of having an app for their customers to use, it was more acceptable to market the app itself. That is no longer true because you aren’t trying to sell audiences on the app itself anymore. Instead, you are selling them on the experience your app provides. And, more importantly, how that experience is uniquely different and superior to any other experience they’ve previously had on mobile. This is not a new concept, by any means. Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information. Keep that in mind when you are writing your store descriptions. Market how the app will simplify users lives, not every little thing the app can do. The strategy of marketing the experience rather than the mobile app has caused customer experience to become a front-running issue of businesses across nearly every industry. Don’t market your app—that’s simply is not enough anymore. You have to focus on the experiences that are only possible with your app.
Any other Tips? Yes!
App Store optimization (ASO)Both Google Play and Apple’s App Store algorithmically prioritize certain apps in search results based on a variety of ranking factors (ratings, tags, screenshots, app title, download data etc.). The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app. Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.
ConclusionMobile application marketing is the science of reaching your targeted audience and let them know your app, and what the most important is to make them like it! Market-to-go strategy can serve as the basis for your mobile app marketing, where the core idea lies in the understanding your audience. Having complete information about your customers, you may proceed to App Store Optimization, where the thought-out keywords research is the key to your success! Also, as the ‘assisting’ tools, you may also use Social Media Marketing and Search Engine Marketing to promote your business mobile app! Would you want Blueninja.io help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, Progressive Web Applications Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!
Friday, September 7, 2018
Search Engine Optimization: Best Practices & Examples“On a broad scale I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” © Duane Forrester The importance of Search Engine Optimization (SEO) practices are vital in order to survive in the modern competitive business world. To stand out of the crowd, businesses all over the world need to put enormous efforts by developing a comprehensive thought-out strategy, taking into account the company’s major goals, preferences of targeted audience, and ‘rules’ of search engines. Today we will introduce to the key benefits of SEO for business, best examples of optimized websites and present few very interesting statistics. Let’s get started!
Key Benefits of SEO practices
SEO Helps You Stand Out from Your CompetitorsOn the first page of a SERP (search engine results page), there are up to six paid positions, three map listings, and 10 organic listings. If you can align your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you’re increasing your likelihood of a site visit and decreasing the likelihood of a searcher clicking to visit your competitors.
Take Your Business to the Next LevelSEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
A Good SEO Strategy Enhances PPC Quality ScoreWe all know how important Quality Score is for PPC campaigns. But, did you know that Quality Score and the content on your website go hand-in-hand? A good SEO strategy includes creating pages on your website for your products and services and using relevant keywords through your site. By aligning your text ad messages to the content on your website or driving PPC traffic to relevant landing pages (like a page for a specific product or service), you can improve your Quality Score, which can, in turn, reduce your cost per click and improve the performance of your pay-per-click advertising.
SEO Boosts the Effectiveness of Your Other Marketing EffortsBecause of an increased market share in SERPs (search engine results pages) with SEO, you can boost the effectiveness of your marketing efforts like PPC and retargeting. For example, coupling SEO and search advertising can improve traffic by 50%. Coupling SEO and retargeting can increase brand awareness. You can also use the insights from your SEO strategy to fine-tune your PPC campaigns – if you have keywords that are performing well for your organic search, you can add those to your PPC campaigns and test whether or not performance improves.
The Results are Low CostOrganic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for business advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike pay-per-click advertising, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. _________
3 Great Examples of Best SEO PracticesHave a look and get inspired by new ideas!
- Direct call to action: "Talk to someone who does"
- Secondary call to action: The three thought bubbles below the main CTA link directly to their products page, allowing the user to learn more information if they're not ready to talk to someone, as suggested by the primary CTA.
- Good H1 tag: "Transform your business with API-led connectivity"
- Very prominent call to action: "Get Anypoint Platform"
- Good H1 tag: "Do You Understand Your Visitors?"
- Good H2 (including bolded words) that also serves as a concise description of the product
- Eye-catching call to action (the video and also within the main navigation bar)
Mind-Blowing SEO Statistics You Have Not Heard About!
- Google receives over 63,000 searches per second on any given day
- 50% of search queries are four words or longer
- 93% of online experiences begin with a search engine
- The first organic search result will get nearly 33% of clicks
- 75% of users never scroll past the first page of search results
- High-quality content and link building are the two most important signals used by Google to rank your website for search
- Long-form content of over 1,000 words consistently receives more shares and links than shorter form content
- Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly
- In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020
ConclusionSearch Engine Optimization (SEO) is a crucial aspect of the company’s success in the online business world. Despite of the fact that SEO does not brings fast results, consider it as a long-term investment giving unbelievable ROI in the future. Highly-qualified SEO specialists are of a great demand nowadays, and our team members are those you are looking for! Do you want Blueninja.io to help you? We are waiting for your call! Our search engine opitimization (seo), social media marketing (smm), and search engine marketing (sem) services will help you to be on the first page of Google Search and social media network newsfeed! We are looking forward to meet you!
How Understanding Your Consumer Influences Your Business SuccessMost companies start out with a general idea of their target consumer group in mind. Maybe your product is targeted at middle-aged working professionals, or busy mothers, or young male gym-goers. But how well do you actually know your consumer. According to GrowBusiness.org., knowing your customer is key for any company endeavor. Successful business owners understand what their customers want and the most efficient way of making their products available, both online and offline. The depth of the knowledge is vital as well – it requires knowing more than just their names, ages and incomes. As a business owner, knowing your customer’s preferences, tastes and interests along with what they watch, listen to and read can be a profitable advantage too.
- What is their reason for purchasing your product or service?
- How often are they going to need to buy that product or utilize the service?
- Who are they buying for?
- Where are they most likely to purchase?
- Do they prefer digital (online e-commerce) purchasing options or traditional ones?
Creating a Brand IdentityDeciding who you are as a brand is greatly influenced by your target consumer group – and not just such Google Adwords demographics options, such as age and gender. You need to identify what your consumers’ lifestyles are like – what their hobbies are, the kind of food they eat, a typical day in their lives. You identify what they care about, the issues they face, and the solutions they seek. Then, you can use that information to shape your brand into an ideal that appeals to your target consumers, and create an image of a community that they want to be a part of. This brand identity will drive all communications with your consumers, in the ‘voice’ of your copy, or the style of your visuals. This will make your brand relatable to your target consumers in a much deeper way than a generic communication would be to a broad audience.
Developing New ProductsEvery business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP). Your USP can be identified by completing the phrase "Customers will buy from me because my business is the only one offering... "Your USP can change as your business or your market changes, and you can have different USPs for different types of customer. Once you have identified the issues your target consumers face and the solutions they seek, you can then put this information into the development of new products, as well as the improvement of current products. By going into detail and understanding what your consumers care about, you can streamline your efforts to make sure that you are putting effort into something that will actually matter.
Creating the Best Customer ExperienceUnderstanding your target audience and their behaviors also allows you to meet their needs for a good customer and user experience, whether online or offline. If you are catering to an older population who may not be as tech savvy, making sure your website is clean, easy to navigate, and presents key information in an easy-to-understand manner is key. Conversely, a younger target audience may respond better to multimedia elements such as GIFs, videos, or an interactive 360-degree display of your product. You can also expand this to include perks or services that come with your products. For example, you could offer an extended return period if you’re targeting people who are not used to shopping online to reduce their feeling of risk. Or perhaps, you could include a free demonstration video for a product that is complex to use.
ConclusionThe better you know your customers, the easier it becomes to predict their behavior, to communicate effectively with them, and to anticipate their needs. Understanding your customers allows you to create accurate customer personas, which helps you target your customers based on specific categories. Know your customers better because only they can help you get more lead and more business. Understanding customers is the key to giving them good service which in turn results into strong customer relationships both online and offline and new sales through positive word-of-mouth recommendation. However, understanding the customers’ psyche is not easy and most often requires a thoughtful analysis to identify their preferences or purchase patterns so that you can anticipate their needs, exceed their expectations and develop a thought-out marketing and digital marketing strategy. Would you want Blueninja.io help you with Digital Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
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