Wednesday, August 1, 2018
Monday, July 23, 2018
THE Battle of Social Media Giants | SNAPCHAT VS INSTAGRAM STORIESSnapchat is a one-to-one and group messaging application that lets users send photo, video, and text messages that disappear after few seconds. Roughly more than 150 million people use Snapchat daily, and consumption is around 800 hours of video per second. In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed within 24 hours), as well as Memories, which refer to saved photos, and stickers to ‘design’ messages. The app has been widely adopted, especially among teenagers and millennials, where 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most.
Advertising for Businesses | ComparisonAccording to a new report, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. “As Instagram becomes the mainstream choice for brand Stories, Snapchat risks being niche-ified,” wrote L2 in the report. Snapchat has repeatedly stated that it's focus is on helping users maintain relationships with friends over marketing or influencer content, while Instagram, too, is adding new features that cater to greater privacy. Snapchat has been under fire from Instagram for more than a year, as the Facebook-owned app has steadily ripped off Snapchat’s features while increasing its users thanks to support and targeting tools from Facebook’s ecosystem. As regards to cost, according to Digiday.com, buyers say Instagram Stories is about $3 to $4 CPMs, and completion rates are between two and three times higher on Instagram than Snapchat. “Instagram is a more compelling story to online advertisers, because it is connected to the larger Facebook ecosystem,” said Jill Sherman, SVP of social media at DigitasLBi. “It provides a more seamless opportunity for brands”, as was mentioned in Business Insider. Snapchat has widely rolled out the Snapchat Ad Manager, with a unified dashboard for metrics, choosing objectives, targeting and mobile monitoring.
ConclusionSocial media is becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. One of the main advantages of social media for businesses is that it enables you to interact with your potential and existing customers. Social networks provide the opportunity to start a conversation with your consumers and deliver the right marketing message to the right individual. Would you want Blueninja.io help you with Social Media Marketing ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
With creativity in heart, with an idea in mind!
Friday, July 20, 2018
SEO TIPS | LET’S TALK ABOUT BACKLINKINGImportance of SEO for businesses
With businesses that are ranking high organically, consumers and website visitors know that they have not just paid to be there like the businesses in the ad spots above them. They know that you are more likely to provide the solution that they are desperately searching for. Thus, SEO can be considered as one of the tools for earning customer trust and loyalty. The goal of any search engine (Google, Bing and others) is to deliver unbiased results that provide information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of their quality and relevance. Thousands of factors are involved when search engines rank sites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as a half of a second! The actions you take in order to optimize your website will have a direct effect on your SEO ranking. Components, such as H1 tags, the keywords used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Today we will have a closer look at backlinking and the effective strategies for your SEO activities.
What is Backlinking?According to Scrunch, a backlink is the term used for a link that points to your website, whether it be to the homepage, a product page or another page. A backlink can come from your onsite blog, or it could be from an offsite destination, such as a blog, business directory, news website or industry resource.
Quality MattersA quality backlink originates from the relevant authoritative domains in your niche. If the site linking to your website has a high Domain Authority (DA) and has similar unique content, your backlink will be good for SEO. As mentioned by Seohermit, Google wants to see links coming from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from the related website. For instance, if you are a carpet cleaning company and you are getting links from an internet forum about TVs, something would seem wrong and ‘unnatural’ to the search engines. Why would a forum discussing TVs want to link to your carpet cleaning company? It doesn’t make sense to users and it will not make sense to the search engines either.
Important Tips to RememberYou have to give websites a good reason to link to your posts. Relevant, authoritative, engaging and most importantly, unique content forms the backdrop of all inbound linking activities. Carefully go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest website traffic level. You will use these as a springboard for your upcoming backlink development efforts. Guest posts enable you to add natural backlinks to your website from a wide range of sites. It takes time to develop quality content for other sites, so acquire good writing skills before preparing guest posts. Don’t repurpose existing content or use duplicate content; that can hurt both your SEO efforts and the website you are targeting.
ConclusionThe well-thought-out SEO strategy in general, and backlinking strategy in particular, has a huge impact on the brand visibility in the online space. According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results. Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. Improved brand awareness, business credibility, customer trust and loyalty are just few out of many benefits SEO provides for your business! SEO rewards your business for your efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason is because SEO is an inbound marketing strategy, i.e., it allows you to market to people when they are looking for the products and services your business provides. Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!
Wednesday, July 18, 2018
Secrets behind your perfect PPC ad textLaunching a new Google AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when a person is going to click the ‘Enable’ button on a new campaign. Undoubtedly, you will be learning from your personal experience when your first campaign starts, however, Blueninja.io is willing to help you by providing few useful tips – how to prepare successful ad text for your Google Adwords campaign!
Most important messaging is in headlinesEven though new 80-character description is by far the largest field in the new expanded text ads, they still command the least attention. The messaging of the two headlines of your expanded text ad are the most impactful in improving the CTR of your ads. Therefore, you need to invest sufficient effort and time to develop headlines winning the heart of your potential clients. Developing the right headlines and description requires conducting a research of keywords that are of the highest demand among your targeted audience.
Make an in-depth researchThe first ingredient of the successful text ad is customer demand. If your customers are not searching for your product or service in Google, then obviously, paid AdWords search advertising is not going to work for you. So, before you get too excited about creating your very first campaign, you need to verify there is in fact search volume (appears in Google Adwords top searches) for what you’re going to offer to your targeted audience.
The tool that is essential to use is the Google AdWords Keyword Suggestion Tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and Google tells you other similar, relevant phrases. Google also will tell you how often people search these phrases, how competitive the keywords are in Google AdWords, and how much it’ll cost to advertise on each keyword. All of this information will help you determine which keywords you want to use in your first campaign. Before you start using the tool, make sure the Advanced Options are set. If you’re in Malaysia, then set the Location to Malaysia and set the Language to English/Malay. The Device should default to desktops and laptops, which is what you want unless you’re targeting only mobile devices.
Keep ad copy simpleWhen starting with AdWords ad copy, keep it simple and direct, making it easier to go down initially—especially for bottom of the funnel queries where someone already has urgency and is expressing strong purchasing intent. The more complicated the content of your ad is, the more difficult it is to reach your targeted audience. You need to have a good knowledge of who your customers are, what they prefer and how their attention can be attracted.
Include call to actionMany advertisers forget to include a call to action in their digital marketing ad campaigns. Having a good call to action can increase your CTR and also increase your campaigns effectiveness. A user needs to know where he will be redirected, if he clicks on the advertisement link. He is already in a page full of related links that he was searching for and you are just one of them. So if you are going to take him away from this great page, you will have to make sure that he knows what he will get from your page. For instance, if a searcher is thinking of getting auto insurance, he needs to go to a destination where he can straight away get what he needs, an insurance quote. He doesn’t want to end up on a website, where they will give him insurance tips, articles etc. Below are some live examples of call to actions that some advertisers are using:
The first example on the left is an ad for auto Insurance. The call to action is very loud and clear – If you click on the ad, you will get a rate/quote in less than 8 minutes! It sounds convincing right? Now let’s look at the ad on the right, its call to action is to Book online for huge savings. Thus a searcher already has an idea (+expectation) from that website even before clicking on them.
Use numbers in your headline
You’ll see numbers a lot in successful pay-per-click Google AdWords ads. They make the ads stand out visually by breaking up blocks of words/letters. They also add some specificity to the ads, in this case the $49 price, the 100% money back guarantee and the fact that the logos are 100% custom made. This lets people know exactly what they’re getting and, especially when you include a price, can reduce clicks from those who aren’t a good fit for your business.
Localize your ad text
According to Dr. Nitish Singh, Associate Professor of International Business at Saint Louis University, to successfully compete in today’s global economy organizations must adapt—or localize—website and digital media content to clearly resonate with their international audiences. “From a broad marketing perspective,” says Singh, “localization basically means adapting market offerings to best meet end-user expectations.” Expectations may vary by region and industry but they can typically be broken down into two categories: cultural and functional. Some examples of cultural content include:
- Colors, shapes, sizes, styles
- Images, icons, graphics
- Societal codes; i.e. humor, etiquette, rituals, myths, symbols
- Societal values, power, relationships, beliefs
- Date and time formats, telephone numbers, contact information
- Weights, measurements, geographical references
- Language and linguistic content; product descriptions, reviews
Use relevant extensionsHere we will focus on one of the mostly-used ad extensions offered by Google Adwords ads manager, known as call extensions. Below you can see Desktop view and Mobile view of the MicrosoftStore ad with call
There are a number of reasons to use call extensions as you attempt to drive more calls for your business.
- The ease of the ‘click to call’ button saves the searcher time and effort while helping businesses attract potential
- You can count calls as conversions within Google AdWords and see call reporting data when using a Google forwarding
- They make the ad stand out among others in the search engine results. Call extensions can increase clickthrough rates by 6-8%.
- They don’t cost any extra money–clicks from call extensions are billed on the same cost-per-click model as traditional ad
ConclusionWhen launching your first PPC Google Adwords campaign, devote sufficient time and effort to develop an ad text that will serve as a magnet for your targeted audience. Ensure that your key messaging lies within your headlines, keeping it simple but attractive at the same time. Besides, it is important to localize your ad content to different locations if you are targeting different regions. Call to action is a helpful tool to motivate users to click on your ad. Another useful feature provided by Google Adwords is the various types of extensions, where call extensions and location extensions are the most favourite among digital marketers and SEM (search engine marketing) specialists. Are you planning to advertise your business online? Call Blueninja.io for assistance. Let us show you how Google Adwords can help your business! Our search engine opitimization (seo), search engine marketing (sem) and social media marketing (smm) services will help you to be on the first page of Google Search and social media network newsfeed! We are looking forward to meet you!
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